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Slumdog Millionaire : Accolades and Acrimonies | Case Study

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by: ibscdc
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India, Indian and Indianised…India set the stage of Oscars on fire. Slumdog Millionaire, set in the backdrop of India, portrayed by Indians and an Indianised movie made by a Brit won 8 Oscars. It is evident that Indian cinema or Indian themes are being sought after. The success of the movie illustrates the collaboration between East and the West in a way that the movie was made by a British, played by the Indians and promoted by the US.

The movie invited controversies from various quarters that condemned poverty being showcased in a poor light and debated on why Indian themes made by foreigners were applauded. Anyways, in all the possibilities, this rags-to-riches tale of a slum boy shares hope and optimism that enlivens the spirit of living in an otherwise gloomy economic time.

Slumdog Millionaire also has management lessons to tell. From the business perspective, the movie has set the trend for a new and emerging hybrid model of Indian and western cinema. More such insights can be gained from the case study on Slumdog Millionaire available at www.ibscdc.org.

few of the related Case Studies developed by www.ibscdc.org are:

Emerging Destinations in Outsourcing: The Indian dilemma
Brand Hollywood vs Brand Bollywood
Hollywood’s Foray into China
Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain

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