Networking your way through six degrees of separation from the power of business networking.
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In the early years 90, a film called Six Degrees of Separation, his story built around the idea that we are all separated by six degrees from anyone else on the planet.
Everybody is an open door into another world and knows the people you are looking to meet or companies you want to work with.
Everyone on this planet by a distance of only six people connected when you\re famous or not.
If you find the right people to make the connection with, distance vanishes and the right opportunities will come your way.
In this sense, I\ve decided to look on YouTube, to remind me of the central ideas of the movie and if he really has no relevance to our lives of today's business world.
To my surprise and delight, I found a documentary on scientists who have studied and written an algorithm to prove this "network theory, which they worked on for years.
This shows that nature has this blueprint and the structure that connects us all hidden.
The scientists mapped it out and tested it on people by taking parcels across the world and asking 27 people to only use their social networks to get the package to a person on the other side of the world.
It was amazing how fast the package to the recipient, which was a scientist at Harvard University in Boston, came.
This is an idea worth experimenting with in our daily business lives.
I am applying in my business strategy, corporate networks, so that my using the word-of-mouth marketing and connections and opportunities I am looking for companies with special.
There is no better example of the power of networks than the latest Web 2.
0 of Social Media Networks.
If you test the theory within your own social circle, you will find very quickly that people have connections that can open doors for you.
Many of your links to know the inside of the circle or a company or to a client or employer may want to be the answer.
Looking at our own economy and applying this to our client-building strategy or job search, makes me think that the traditional ways of building businesses and finding jobs is far too slow.
In this day and age, you must have personal networks, social and professional are drawing, if you want to achieve faster results.
Systematically searching for the right people through your networks, using a plan, will yield faster results every time than a traditional approach of throwing out a blanket of hopeful letters and calls.
In human nature, people will always faster to people they know than with strangers.
You may be asking yourself, "How is that in any way relevant to me?" If you are looking grow your practice or find new opportunities, it is very relevant.
My suggestion to you is to take it out and test the theory alone.
Here are six steps to help you in your own Six Degrees experiment:
Step 1: Connect into the network hub
The scientists tell us that in every network there is a traceable hub, where the core activity takes place.
E is a place where people gather information about you and take you back into their world.
Even more interesting is that within each hub, you will find the "human hub", the person with the highest degree of influence and connectivity.
You are important to know the people, and start building relationships with.
What they do for a living is irrelevant, their social currency is what you really want to tap into! Identify this person within your networks.
These include family and friend networks, professional networks, associations, and especially your online networks.
Ask yourself, "Who are the people gathering around me with the most influential links?" Make sure you set up your social media accounts (LinkedIn, Facebook , Inquisix and Twitter) to build your on-line treasure chest.
Step 2: a central network planning to obtain the desired results, or the names of companies and roles you want the people through your network's needs, both at networking events or by your decision on-line contacts.
Then identify a very good reason why they would want to meet you.
Human nature is acting primarily by personal interest, which is driven by the reptilian part of our brain.
So people will always unconsciously ask "What's in this for me?" Give your network and potential contacts a worthwhile reason to want to meet you.
Maybe it's some information to discuss ways to save money or to help them take advantage of networks.
Following on from that, it is important to have something to share about you that's of value to them, and sets you apart.
Directed to your website, literature, testimony or information that you think would be beneficial.
Ask them to do you a favour.
Most people want to do favors for others and help their business contacts.
It helps cement relationships.
Step 3: L gives authenticity of the networking events is no end of opportunities to participate in networking events, as we go into the fall.
Networking is not just about getting into a room to break the world record for the largest business card collection.
Nor is it a popularity contest on social media.
The most valuable asset you can bring to a networking event is your authentic self.
Be real, be present, engage and listen to the people as you would if you were at a social event.
And avoid talking about yourself all the time.
Big questions.
They don't have to be about business.
Do you know the people, because the relationships are built on this.
Even if you only meet 3-4 quality contacts and have agreement to follow up and meet, you will have done a great job.
Set a goal to have at least two sessions from a networking event.
Step 4: The Follow-Up
The downfall of people's networking strategy is either poor follow-up, no follow-up or the full-blown sales pitch in an email.
Think of your follow-up as a \"made-to-know-you \" phase of your relationship.
It must happen within 24 hours to reinforce the connection you made.
In recognition of the session and create the event invitation to connect on LinkedIn, Twitter or Inquisix.
You will need to explore which of these ones suits your business needs.
And ignore the e-mails is a bad reflection on your company to avoid at all costs.
Arrange a follow-up meeting, even if it's for a coffee to learn more about each other's business, in anticipation of opportunities down the line.
This is always a good starting point.
Step 5: The Power of Reciprocity
Give without expecting something back demonstrate how powerful reciprocity can be.
If the directory opportunity to share some information or introduce a contact to see your contacts, \"Just Do It.
" This is building some credit for reciprocal behaviour from others in the future.
I saw recently when I was doing a favor for a contact d Business.
In return, an out of the blue opportunity came my way through the person I did the favour for.
I was the first person that came to mind.
This is the power of reciprocity.
Step 6: Create and often people will give up before the dynamic that makes them a network hub in its own right.
They are inconsistent or dismiss people as not being of value.
I suggest a rule of thumb is to treat everyone as if to take you to your customers, competition, \"named \" as it may be an important link for a joint venture for the future.
It's far too easy to assume people in your network as not worth knowing, because they wouldn't understand your business of have the right kind of contacts.
Men d businessman I\ve met are very intelligent, so give them your time! It is not an amateur by attending networking events, collecting cards, which links to social media sites and then to abandon ship.
Use your 20:20 vision.
See the value of all come together like a chain network and a part of your most valuable asset: your contact database.
To truly understand the power of networking, read The Tipping Point by Malcolm Gladwell, who writes brilliantly about Connectors, Mavens and Salespeople.
These are the people their companies on the whole, earn money and find you did a great job, if the masses are doing things the old way.
Be a pioneer in your business or profession and tap in that that rich reservoir.
Your best customers or the perfect job is just six handshakes.
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