Not Just Telephone Numbers
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by: robinjames
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If a company is to survive in the modern business world, it needs a constant supply of new customers and additional sales from existing customers. With everyone else in the same marketplace competing for these customers an edge is required. One useful and proven marketing tool is 0844 phone numbers.
Non-geographic telephone numbers, of which 0844 numbers are one type, are a facility for processing calls from any part of the country on behalf of a company and diverting them to company telephone allocated to receive them.
So, where are you?
As the name suggests non-geographic numbers are not restricted to any area. Anyone calling 0844 phone numbers has no indication of where the company they are calling is actually based.
Many companies start small and in a specific area. This can restrict the room for growth. Any single area has a limited amount of business available, which is shared by all the companies in that area. To get ahead of local competitors, an outward looking company can use 0844 numbers to reach customers in other areas.
Where do you want to reach?
When a company decides to use 0844 phone numbers, they are immediately opening the scope of the company to a national market place. This is a particularly powerful tool for encouraging growth in both the number of sales made and the area of influence of a company.
By targeting their marketing campaigns to new chosen areas, any company can tap into a whole new range of customers. Using the logging facility which is part of 0844 phone numbers service, a new area’s response can be carefully analysed and compared to others as required.
How many sales? Any sales person knows that there is a standard conversion rate for getting sales from initial contacts. This rate varies with the medium chosen – leaflets, advertisements, television, etc. The best rate of all comes from actually speaking to a potential customer.
The 0844 numbers bring the customer to the sales person. Because the conversion rate of contacts to sales is a percentage, the number of sales will increase with the number of contacts. This is a powerful tool in the increasing of the business.
How can we cope with the numbers? It is quite possible that a company embarking on a period of expansion through an advertising campaign may not have the staff in place to deal with a sudden increase in calls.
The 0844 numbers are actually designed to favour bulk responses and so are ideal for a marketing campaign. Calls can be dealt with at a number of bases simultaneously. Call centres can be used to take some of the load or the divert system can feed more than one contact number. Either way, the caller gets a contact rather than an engaged signal or ansaphone.
What about time wasters? The 0844 phone numbers are not free-phone numbers. The caller is charged at a flat rate. This is usually comparable to the cost of a local telephone call.
Anyone following up a company’s advertisement by ringing their 0844 numbers is showing that there is an interest in what the company is offering.
Are there any other benefits? A company buys the 0844 phone numbers service off a provider. This cost can be allocated as part of the company’s advertising budget and is fixed for the duration of the agreement.
There are no extras for using a 0844 phone numbers scheme. The user does not pay to receive calls. Instead, a number of scheme providers pay a small rebate to the user for each call received. The rate may increase with increased quantity of response. This additional income can be most useful in off-setting the cost of an advertisement campaign.
For growth in a competitive world, the increase in potential customer contacts is invaluable and using 0844 numbers can make this possible and relatively simple.
About the Author
Planet Numbers are the UK's leading provider of business telephone numbers. They offer a range of none geographical telephone numbers for clients including 0845 numbers, 0800 numbers, 0844 numbers and 0333 numbers.
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