14 Reasons Why You Need a Website
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by: Guest
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Below are a few more reasons why you need a website
1.
Once you have a consumers name and e-mail address they could be a customer for life if they are treated well.
Lead Generation
Lets face it we all want to make money online, and the sole intention of many online organisations is to make money, and turn visitors into customers into loyal customer who use their products or services again and again.
A local organisation I worked with on a website visitor conversion campaign found they increased lead generation by 800% by effectively utilizing the powers of creating an effective online presence and marketing their website through a variety of channels.
To compete against your competitors
Without having an online presence could mean you are missing out on a lot of potential business meaning your competitors have a distinct advantage just by having an online presence.
4.
Using the web to do this, is a lot cheaper than directory enquiries and a hell of a lot quicker than using a telephone book or directory.
Furthermore potential customers can contact you using the desired communication channel you display.
Global Reach
Ok, a lot of people use the advantage of having a global reach to say things like you can sell your products to people overseas and people like to buy the latest and best products, yes of course you can but you already know that.
6.
Visitors can enter your shop any time of the day before 9am and after 5pm because out of these hours are when people tend to surf the internet, a perfect reason why you should have an online presence
7.
Leaflets and brochures can be quote costly and once these have been printed and distributed and more often that not thrown away this communication channel is dead.
Offline Marketing could be looked upon as a push marketing mechanism, however having a website uses a pull mechanism, and customers search for your services and find your website.
Reduce advertising costs by using just one effective call to action / message and promoting your website address e.
learn more about this product on our website, for more information visit domain-name.
uk.
8.
co.
Nothing looks more unprofessional than when a company refers to one of their points of contact being your-name@hotmail.
uk or your-name@yahoo.
uk.
co.
co.
co.
co.
9.
I think this goes to show that you need to be a retail outlet selling top brand labels in clothing to become and entrepreneur online.
Having a website is a great way of automating your business, whilst you are having an evening off or even sleeping you website can be generating brand awareness, generating leads but more importantly generating sales and revenue for your company.
Word of mouth advertising
With the growing online community and social networking going on nowadays it has never been easier to like minded people to communicated, but more importantly communicate your website address or even drop it into an email.
11.
You really cannot afford to miss out on all these potential customers.
12.
A great way to test the market is to expose this new product or service on your website.
You can even go a step further and test your new found marketing on piloting product prices etc.
Customer Support
Provide a support area or knowledge based for your customers.
14.
Effectively collecting customers email addresses gives you the power to contact them when you want to tell them something.
Building up an intelligent database can have a massive impact on consumer retention and loyalty, knowing that Mrs Smith loves to buy books by a certain author gives you an opportunity to up sell and cross sell other books by that author / similar authors and also attempt to sell items that other people have purchased hence giving the consumer exactly what they want, when they want it a step on from this is to build an incentivised loyalty program e.
buy this book and get another book for half price, all of this is possible.
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