New Dental Patients From Social Media?
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by: Guest
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But when dentists are thinking about patients, do they think of social media?
In 2011, social media and local search represent the most advantageous and cost-effective new patient recruitment opportunities available to the neighborhood dental practice.
To keep things simple for this post, we will concentrate on defining social media, and providing a starting point for the majority of practices that have yet to realize or explore social media or local search opportunities.
These practices are also increasing website and blog traffic, actively nurturing and monitoring their online reputation, and doing so in an unbelievably cost-effective manner.
The huge information aggregators out there, and ultimately the search engines, one way use that YP listing to derive or confirm your business info.
All we need to do is turn on the TV or radio, or log-on to the Internet to realize the immense popularity and marketing viability of social media over the past few years.
Everyone is a dental patient, or potential patient.
Ten years ago, every dentist wanted to be on Google - they still do, they're just behind the marketing curve.
etc.
If we as a general population congregate in specific places regularly - being the social media sites, doesn't it make sense for our friends and family, the businesses we patronize, and yes even our medical professionals, to also come together in that place?
Now, and more so in the near future, these social connections can be used to amplify that word of mouth marketing so important to the core of a local dental practice - more often than not the lifeblood of an effective internal referral generation program.
This affords the practice maximum online locally identifiable impact.
Tune in next week to see why Local Search goes hand in hand with social media, then we can begin identifying action steps to initiate your practice social media and local search campaigns.
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