Internet Marketing Articles
1: WEB 2.0
Wide-scale use of the Internet is a fairly new phenomenon in today’s society, but already the technology has grown by leaps and bounds.
2: Too Much (or Too Little) Design
Almost everyone has seen a website that was packed with too many images and information.
3: Navigation
If a user can’t get around a site easily, that user has absolutely no reason to stay. Poor navigation will reduce the number of visitors pretty severely and frustrate the users who do stay.
4: DIY Design
Design the page or buy a design from somebody else. This is relatively simple to do. If you are good with computers and design, you can probably do this yourself in your favorite software or using your favorite online editing program.
5: Characteristics of Web 2.0
Web 2.0 isn’t any one set of software programs or popular websites. Web 2.0 is actually a term coined by software experts to describe the next generation of software and web interfaces based online.
6: The Web 2.0 Brands, Models, and Strategie
There are plenty of brands that define the Web 2.0 movement: Google, MySpace, Facebook, Flickr, Digg, Wikipedia, YouTube. Each of these brands is different in their approach.
7: Social Control
One element of Web 2.0 applications is their use of folksonomy to help categorize information. Folksonomy ultimately helps save money for the developer when users control the content they read, and also increases accountability.
8: Social Bookmarking
Sites like Digg, Del.icio.us, and Backflip allow registered users to store all of their bookmarks in one location online, which allows them to access their bookmarks from any place that has Internet access, regardless of the web browser they use.
9: Open Access and Sharing
One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible.
10: Innovative Software
When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0 movement. Without software, there would be no Web 2.0.
11: Using Google’s Keyword Tool
Google has created a great free, online tool that can help advertisers see what people are searching for online and the related words that they are also using in their searches.
12: Using a Website as an Info Magnet
Website owners that are not using their sites to collect e-mail addresses should start right away.
13: Cost Per Impression
Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising.
14: Click Fraud
The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money.
15: Benefits of PPC
Aside from increased visibility and the ability to pay only for users who actually view a website, PPC has several other unique benefits.
16: Wikis
The popularity of wikis has grown enormously as more and more users realize the great potential of Wikis to bring people together and get them to communicate.
17: Viral Marketing
One of the side effects of faster Internet connections and more user interaction is viral marketing, a kind of marketing scheme that’s popular with large marketing firms and youth-oriented brands.
18: Social Networking
Another Web 2.0 opportunity comes through social networking sites like MySpace and Facebook.
19: Photo and Video Sharing Sites
Sites like YouTube and Flickr are popular, there’s no doubt about that. They’re also a joy to use.
20: Blogs
The word “blog” is a shortened form of the phrase “web log.” A blog is a website that uses an array of time-stamped and categorized “posts”, generally placed in date order, to allow users to read a wide variety of articles and other informational posts.
21: Website Testing
Testing is an absolutely crucial part of any website launch. Without testing, the website could be full of bugs and problems that prevent visitors from using or wanting to come back to the site.
22: SEO AND TECHNOLOGY
Links are a large part of the Web experience and are important to websites. Search engines can determine a lot about a site based on looking at links.
23: HTML Tags
Viewing HTML code is helpful for understanding the concepts in this section. The screenshot on the following page depicts selected HTML code for the website Amazon.com, the code that’s most important
24: Dynamic Web Pages
There are two types of websites that can be found online: dynamic and static. Static pages stay the same no matter what. No user can personalize these sites, nor are there any options to do so.
25: Cookies
A cookie is a tiny HTML-based document that users download automatically from certain websites just by visiting.
26: Press Releases
To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance. In reality, press releases come in all shapes and sizes, not just huge announcements.
27: Online Press Releases
Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of these distribution wires are 24-7pressrelease.com, U.S.
28: Online Press Release Services
In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool.
29: Customer-Friendly Content
Press releases, just like modern advertisements, have to compete for the public’s attention. The length of time any form of media has to catch the attention of its viewer has drastically shrunk in the modern era.
30: Creating a Newsletter that Drives Sales
One of the most popular forms of email marketing is the newsletter. Newsletters are fun to create and customers like to read them.
31: Using PPC Effectively
Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility.
32: Tips for PPC Success
There are several things a website can do to increase the return on investment (ROI) of a PPC campaign.
33: Pay Per Click
Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website.
34: Elements of a Successful PPC Campaign
There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including:
35: Buzz Marketing
Buzz marketing is a rather new word coined to describe the way that word can spread about a new and popular product. Some companies welcome, encourage, and create buzz marketing.
36: The Press and Online Press Releases
In order to get all the benefits of online press releases, press releases need to provide information that is appealing to journalists and editors when they are looking for article ideas.
37: Really Simple Syndication
Really Simple Syndication, or RSS, is news feed that is available in real time and is a ticker tape or pop-up style medium for companies to stream information to the public.
38: Marketing with eZine
Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising.
39: Crunching Numbers: Measuring ROI and Conversions
The point of any advertising campaign is to return more money than was invested. If advertising costs more than the profits the advertising creates and has no potential to increase, than the wrong forms of advertising are being utilized.
40: Creating a Press Page
Like RSS feeds, a press page is very helpful for making information about a company readily available and useful to the media.
41: How Do Affiliates Make a Sale?
While marketers aren’t selling their own products in affiliate marketing, they are still “selling” to their visitors. Because affiliate marketing is all about making the sale, the affiliate’s job becomes convincing people that making a purchase is a good thing.
42: How Do Affiliates Get Paid?
Each affiliate program deals with payments and statistics differently. Paying attention to statistics helps affiliates determine what they are being paid and how well their website is selling products.
43: Affiliate Marketing Strategies
Everyone’s an expert at something, and an area that one has some knowledge about is a good place to start when deciding to join an affiliate marketing program. Potential affiliates should start with something they at least partially understand, or something with which they have some expertise.
44: Affiliate Marketing
Imagine for a second that Mandy has a moderately successful online business. Her business is doing okay, but she wishes she could bring in more business and more sales.
45: Using Keywords: Effective Writing
One of the most basic but difficult writing tasks is writing with keywords in mind.
46: What are the Issues of SEO?
The advantage of SEO is increased page rank and more visitors to a site.
47: Relevancy and Usability
These elements are generally most important to the human visitor to a page, but benefitting the user is a great way to gain more visitors and more rank.
48: What is Page Rank?
Page ranking is the basis of how search engines operate. By giving each page a rating based on the page’s quality and relevancy, search engines can begin to differentiate between quality sites and inferior sites.
49: Effective Writing
Many websites will skip this important step when creating a site using SEO. They often forget that the content of the site matters just as much as keyword usage or linking.
50: How Search Engines Determine Results : Clearpath Technology
Search engines use something called an algorithm to determine which pages will be displayed higher for the keywords entered into the search engine.
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