Spas Around the World Add Wellness to Beauty, Pampering and Weight Loss
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Corporate wellness in America has been a mild success as medical information, prevention-based efforts.
Wellness education at certain spas represents an advance from historic roles.
Spas offer healing and rehabilitation, programs for diet and weight loss, fitness testing and holistic treatments and prescriptions.
Instead, a wellness era will feature lifestyle education for a quality of life-enhancement philosophy, value system and mindset.
The new spa developments are highlighted by a New York-based international organization called Global Spa Summit, or GSS.
GSS-sponsored studies provide resource material for industry leaders and for all others seeking insights on the spa movement worldwide.
Such a transformation would promote the general welfare by advancing citizen health status and effectiveness.
Each year, GSS hosts a grand forum for spa leaders.
Last year's event in Istanbul focused on wellness.
The Money.
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Spa Wellness Around the Globe
* From Sweden - Anna Bjurstam, Managing Director of Raison d'Etre, perceives today's consumers as more results oriented, interested in advanced lifestyle coaching, nutrition and chemical-free products.
Wellness is the future; the general mindset of the consumer is learning to live a healthier lifestyle.
Bjurstam emphasizes the importance of accurate information, preferably science-based.
" This culture has changed the way people look at spas, which are becoming part of day-by-day life.
* From Europe/Austria - Sha, a spa owner, reports an interest in "Alpine style wellness," adding, "The spa community in Austria must confront and address the essential needs of our high-performance society.
In Austria and around the world, there is a greater recognition of new social responsibilities for the spa community, The key is incorporating mental enhancement via philosophy, science and the art.
Tamás Várhelyi, a professor in Hungary, came news that Hungarian spas are focused on medical and wellness tourism.
This is likely a result of Hungary's long history of thermal bathing.
Last year was the first year the number of wellness guests was higher than traditional spa hotel guests.
Updates provided concerning hotel spa operators in Spain, Mexico and South Africa.
The latter are more favored by tourists than locals, who still seek traditional spas.
In South Africa, medical spas address environmental awareness and other aspects of "going green.
* From Greece - Vivian Patkos, President & Owner of Le Convivial Luxury Suites & Spas, described innovations in that country emphasizing philosophy and imagination.
While none of these legendary thinkers had occasion to keynote a summer gathering of wellness acolytes at the National Wellness Conference, all made their mark on Greek spas and the rest of us everywhere.
Patkos expressed surprise.
Greece, she noted, has an "upscale lifestyle but suffers from interior defamation.
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The spa business in Greece consists of "big expensive spas with a minimum of personnel and no clients - this is the reality.
Patkos wrote:
Spa business suffers from reduced funding, lack of psychological interest, lack of cheap labor, lack of worst case or survival scenario planning, lack of vision.
Nobody has the solutions.
Greeks were always great in dealing with chaos.
But finally, how do we survive this crisis? Here are options:
1.
This is a simple reaction.
Prices need to be much lower than those for bed and breakfasts, offered as an absolute gift: a gift to remind them, silently, but explicitly at the same time, of their real status.
Alternative experiences.
They need new things in a more sophisticated, but not expensive package.
Minimize expensive consumption.
Under these circumstances, consumption of expensive items and products seems kitsch-like and provocative.
Alternative pleasure with minimal cost.
There are many things we can enjoy for free.
5.
For Americans this is the best, if not the only, way to survive.
They were, however, good in philosophy and imagination.
We need low-cost, unique, non-comparable offerings with maximum impact, alternative products and services not available elsewhere, along with new tactics to stay side by side with precious clients in this transitional period.
* From Germany - When Dietmar Muller-Elmau rebuilt his family's castle hotel, he created a spa in Germany along lines he would want to visit.
His innovative spa is called "Schloss Elmau Luxury Spa & Cultural Hideaway.
Muller-Elmau mentioned "less interest in beauty, more in body & mind.
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* From Japan - Tomonori Maruyama, chief researcher for Mitsui Knowledge Industry, acknowledged the obvious-that the spa industry, like all other sectors in Japan, was rocked by the March 11 earthquake, tsunami and subsequent nuclear crisis.
However, an anticipated huge recovery construction program is planned for northeastern Japan.
In a personal message received yesterday, Mr.
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* From the U.
- A summary of American spa developments was not part of the global briefings in advance of the Summit, but Jeremy McCarthy, Director, Global Spa Development and Operations for Starwood Hotels and Resorts, submitted "a bird's eye view of spas around the world" distilled from trends he noticed.
While the past several decades have focused on food and exercise as the two primary keys to wellness.
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* From the host country for the Summit, Martha Tilaar summarized wellness spa developments in Indonesia.
Tilaar said the people, especially women, are influenced by Western fashions and trends.
Indonesians seem more conscious now about wellness in this modern, fast world.
In addition to the above notes from countries around the world from GSS reports, I also discovered, thanks to Lutz Hertel of the German Wellness Association (Deutschen Wellness Verbands) of developments in the Caribbean.
Abhishek Jain, senior leader at "The BodyHoliday, LeSPORT" in St.
" Dr.
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Well, that's about it - as much up-to-date highlights as you are likely to obtain about wellness advances by spas shy of being in Bali this weekend at the gala Global Spa Summit of spa leaders and innovators.
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