Using Deal Sites Like Groupon to Market Your Business
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com and Living Social have become quite a phenom.
But business owners must decide, Is my business ready to use coupin and deal sites like Groupon.
That question is hard to answer.
com site, there are few challenges, just be prepared for an onslaught of new customers, GREAT.
That's the reason for this post.
com promotion.
Check Your Margins.
com charges 1/2 of the sale price on that very aggressively discounted product or service.
You may decide that your Groupon promotion is the cost of doing business but do the math and read the next bullet.
Have enough capacity or inventory.
That means that you cannot limit the number of people that buy your offer.
So make sure you have enough of the capacity to serve all buyers.
Be prepared for the Traffic.
What will you do if your website goes down? Does your web guy know how to handle downed servers, will your host allow additional traffic and how much will it cost.
You may cannibalize current customers.
How will that make them feel? Why did they have to wait for Groupon for such a great deal and what will you do if many of the buyers are existing customers?
5.
If your offer is "1 per family" make sure you see that is in your final Groupon offer.
6.
Groupon collects the money.
Groupon collects the money from the sale of the promotion and they don't send all of it to you at the same time.
So you must be prepared to bankroll the entire promotion and wait to get your money from Groupon.
There are no do-over's, so get it right the 1st time.
Remember, you Groupon customers are tech-savvy.
Negative reviews on review sites and blogs could seriously harm your business, so get it right the 1st time.
com may seem like a great marketing tool for your business and it may well be but remember there are positives and negatives to every strategy, make sure you are prepared for your Groupon experience.
About the Author
If you like this article please learn more by going to http://thecustomeradvantage.com with ID "danielf112167" The author specializes in the coupon industry and finding new and inovative ways to helps people during these tough economic times.
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