HO, HO, HO! Bring Christmas To The Masses By Using Mobile Marketing
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Who is ready to make a purchase more than the consumer searching on their phone? They are most likely searching locally either for the nearest store or a particular item.
Marketers need to be aware that using mobile media during the holidays will put your product or store in front the people who are looking for it already.
and scene.
That may me all it takes to get someone to your location.
I am going over there right after work"
Consider this for a second.
Me personally, if I see another jewelry ad it may end with a hurt jeweler.
Great combination.
According to Webster Lewin, senior vice president and director of digital innovation and strategy at MS&LGroup Digital, New York.
However, the challenge of discovery is one of the biggest hurdles in mobile.
"In many cases the consumers that spend the most time doing those activities are also the ones most likely to have more disposable income," Mr.
"Also, consumers that engage with your brand on their mobile devices are more likely to have a favorable brand impression, and purchase intent.
An analysis done by Microsoft of their mobile search data found that 53 percent of mobile searches on Bing have local intent.
Google suggest that 20 percent of all search is related to location.
Differences between mobile search user behavior and PC search: 70 percent of PC "query chains" are completed in about one week while 70 percent of mobile users do so in one hour.
Over 50 percent of the mobile search queries are about things that are not very far from the user or right in front of them.
Ramp up your mobile marketing campaign this holiday season and make sure you track your results so you can tell your boss the ROI and watch his job drop.
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Wom Mobile Deals, Mark Sellers Topaz ,Charter Member, WomVegas
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