Don’t Get Lost in the Crowd
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The emergence of social media has been fantastic for personal branding. Thanks to Twitter, Facebook, LinkedIn and the like, everybody has the ability to create a platform to project their personal brand to an unlimited audience. This accessibility is a double-edged sword, however, because now seemingly everybody is doing it. Over the last several years, literally millions of people have begun establishing their personal brand through Facebook, Twitter, and other sites. So how can you avoid being lost in the crowd? Keep reading for tips on how to stand out in the crowded world of social media:
1) Focus on relationships. Twitter and Facebook are full of individuals and companies that are trying to establish their brand and sell their products by ramming them down their audience’s throat. It’s free marketing, the theory goes, so why not aggressively self-promote and sell? The problem with that line of thought is that most people don’t log on to Facebook or Twitter looking to be sold something. People use Facebook and Twitter to build relationships, both personal and professional. The key to establishing your brand on these sites is to build relationships. Spend more time replying to status updates and tweets than you do creating your own. When you see a friend or a connection asking a question, answer it. If you’re not connecting with your followers and your friends, you’re going to be lost in the crowd.
2) Don’t be boring. Most smart social media users are very, very careful about what they post. After all, a thoughtless post or tweet could have disastrous results. While this is certainly true, the unfortunate result is that many Twitter and Facebook profiles are completely devoid of originality, personality and substance. If you’re going to stand out, you need to be interesting and thought provoking. Post jokes, or commentary on pop culture, or predictions for upcoming NFL games. Tweet using only haiku form for a couple of days. Be creative. Find a way to express yourself and your personality—and before you know it, you’ll realize that followers and friends are looking forward to your next tweet or status update.
3) Break down the news. Twitter and Facebook are great sources of breaking news. As soon as anything of even minor importance happens, you can bet there will be thousands of posts announcing it and linking to news stories. Posting a link to a breaking news story will not help you stand out—but insightful analysis will. Let’s say you’re a stock broker and a new law was passed impacting the capital gains tax. Rather than simply providing a link to the story, add some instant analysis. Your tweet will stand out from the thousands of others, because you won’t simply be stating what happened, you’ll be telling your audience what it means to them.
Social media has exploded in popularity. The challenge for individuals and companies looking to build their brand is finding away to stand out from the millions of other users. Be creative, don’t hesitate to think outside the box, and keep these three strategies in mind as you build your social media presence.
About the Author
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers. Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol. Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
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