Lost Opportunities to Build Your Personal Brand
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There are many ways to build (or tear down) your personal brand. We’ve covered many of them in depth, so today we’re going to focus on less obvious opportunities to build your personal brand. Remember that every interaction you have either build your brand or weakens it—so ignore these opportunities and your own peril!
1) Your email signature. How many emails do you send each day? 10? 30? 100? Though writing emails has become a mundane part of the day for many of us, each email sent represents an opportunity to build your personal brand. That’s because your email signature is an incredibly valuable branding opportunity. Along with your name and contact information, your email signature is a great place to insert a quote or word of wisdom. With just the slightest bit of technical savvy you can insert a picture of yourself or a logo. And you can advertise your social media presence by providing a link to your Twitter profile, Facebook page or LinkedIn profile. But the best part of a branded email signature is the repetition. If you can create a signature that truly conveys your personal brand, it will be broadcast countless times every single day. Clients that you correspond with regularly will see it often enough that it will sink and create, in their minds, the perception of you that you want them to have. It doesn’t get any better than that from a branding standpoint!
2) Phone conversations. Conversations on the telephone, whether they’re business related or not, are another great opportunity to build your personal brand. It starts with your greeting— a good greeting will make you sound cheerful, welcoming and professional. Conversely, it’s easy to come off as cold, irritable or unprofessional without even realizing it. From now on, pay attention to how you answer your phone! Casual small talk is another opportunity to build your brand by projecting your personality. What are you saying about yourself when you’re talking about the weather, or the stock market, or the local sports team? Are you optimistic? Witty? Cynical? Negative? Whether you know it or not, the person on the other end of the phone is subconsciously shifting their perception of you based on what you say and how you say it. This is particularly true of contacts who haven’t met you in person.
3) Your wardrobe. Have you thought about how your clothing impacts your personal branding? Do you dress appropriately for the brand you’re trying to project? Oftentimes the clothes you wear define the first impression you make while meeting somebody face to face. This doesn’t mean you need to go out and buy a $700 suit—it just means that the way you dress should be consistent with the brand image you are trying to create. Think about color as well—are there certain colors you’d like to be associated with? If so, wear them often!
As you can see, building your personal brand is an ongoing process. To create a powerful brand, you need to pay attention to the less obvious branding opportunities in addition to the more obvious opportunities. Doing a great job in the three areas we covered above will help you establish your personal brand in the minds of your customers, colleagues, friends and contacts.
http://www.JWDicks.com
About the Author
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them – to the tune of more than $500,000,000 in sales. J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create. A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets. In addition to coaching and consulting for clients nationwide, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million. Jack is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, the Florida Bar and the Virginia Bar. Jack’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 37 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe. JWDicks@DicksNanton.com • 800.980.1626 http://www.DicksNanton.com
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