Personal Branding: Using Your Blog
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by: MattCBA
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You’ve heard me talk about the many ways to project your personal brand, but here is another great one for you: your blog. You’re probably familiar with the countless great reasons to blog—blogging can drive traffic to your website, can help with SEO, keeps you engaged with the online community. However, many people underestimate the importance of blogging as a means of broadcasting your personal brand. There are several obvious ways to brand your blog, including the design of the blog, your picture, and more… but today we are going to cover some less common ways of branding yourself through your blog.
1) Commenting on other popular blogs in your niche. An effective blogger will spend MORE time commenting on other blogs than he or she does writing for his own blog. Unfortunately, most bloggers don’t seem to grasp this. Effective blogging is about creating conversation—and that takes initiative on the part of the blogger, or it won’t happen. In most cases, when you comment on a blog (be sure to leave a link back to your blog), the owner of the blog will take a look at your blog. If your content is interesting, there is a good chance he or she will leave a comment on one of your posts. So by commenting on popular blogs within your niche, you are opening the door for a popular blogger to leave you a comment—which will work wonders for your credibility. Even if you don’t get any comments in return, a comment on a highly regarded blog is likely to be seen by others in your niche—so you’re getting your voice out there. Just remember to stay “in character”—all comments should be written to communicate your personal brand.
2) Interviewing influential individuals. Interviewing important people in your field is a fantastic way to boost your credibility. While major celebrities are probably going to turn down your request, you’ll be surprised at how many “minor” celebrities (experts in their field) will happily oblige. Make sure you prepare good, thought provoking questions—and then post the interview on your blog. Not only will you get a rush of traffic due to the status of your interview subject, but you will position yourself as a knowledgeable and well-connected blogger in your industry. Check out the interviews I’ve done at http://www.celebritybrandingagency.com/1-on-1.
3) Guest blogging. Another fantastic way of broadcasting your personal brand is guest blogging. Contact several well known bloggers in your niche and ask to write a guest post. If you have a well written, interesting blog of your own they will often oblige. Take the opportunity to reach an audience that wouldn’t normally read your blog—and blow them away with a fantastic post. If you do a good job, you can expect many more subscribers to your blog… not to mention a substantial boost in credibility.
There are many great reasons to blog—and the opportunity to project your personal brand is among the best. The techniques discussed above will help you in these efforts. Just remember that everything you write should be calculated to reinforce your personal brand!
About the Author
Nick Nanton, Esq. is known as “The Celebrity Agent” for his role in developing and marketing business and professional experts into Celebrity Experts in their field, through personal branding, to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at the University of Central Florida. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University. Nick serves as the Producer of America’s PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers. Nick is an award winning songwriter and television producer and has worked on everything from large scale events to reality tv pitches with the likes of Bill Cosby, President George H.W. Bush, Superbowl Champion Don Shula, Legendary Basketball Coach Bobby Knight and many more. Nick is recognized as one of the top thought leaders in the business world and has co-authored the best-selling books, Celebrity Branding You!®, Big Ideas for Your Business, Shift Happens and Power Principles for Success and has interviewed the top business leaders in the world, including Donald Trump, Richard Branson and Tony Hsieh, CEO of Zappos.com. Nick also serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Business Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and has published books for more than 60 best-selling authors. Nick has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine, FastCompany.com and has appeared on ABC, NBC, CBS, and FOX television affiliates speaking on subjects ranging from branding, marketing and law, to American Idol. Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a 4-time Telly Award winner, and spends his spare time working with Young Life, Florida Hospital and rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. To find out more about and Nick Nanton, please visit http://www.DicksNantonAgency.com and http://www.NickNanton.com
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