As customers coming back for more.
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The problem with some people is, they assume that their customers are all boring, boring and have no sense of humor.
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Isn't it strange how most companies seem to have a charismar
bypass when it comes to communicating with their clients.
What would you rather have a customer? Or a friend who is also a customer? A friend of course.
Well, to have morer
friends in your business, you must do more friendly things.
In fact, it's all a question of human touch.
Something that'sr
often missing in our business dealings today.
Your customers are all humans, the wives or husbands, children, do not listen, that's too large a mortgage, a home that is too small a pool that needs cleaning and a garden that needs weeding.
They are concerned about their health,r
they like to laugh, eat out, go to the movies and want tor
be happy just like you.
The more you treat your customers like friends, the more you talk about you and wants to do business with you.
r
You spend more time at work than at home.
Theyr
will be your friends if you do the following:
Send Birthday Letters- Everyone likes to be remembered onr
their birthday.
Personal Birthday Letters are the easiest to implement.
Why not send a little gift? Maybe a giftr
certificate to a restaurant (The restaurant should give your
the gift certificate for free or at a 60 percent discountr
since it introduces a new customer to them at no cost.
Or a pair of tickets to a movie or something.
Make regular "How's everything going" calls- Pick up ther
phone for 15 minutes each day and call a client for nor
other reason than to say.
\"Hello, I just called to run to see how things.
" When was the last time you called yourr
clients when you didn't have to.
Your customers will appreciate the fact that you think of it.
It makes themr
feel that you really care.
Do it regularly and you will not know what to make so much business to.
Send out a small box of candy- Include a bag of candy withr
your next order together with a handwritten note that says,r
"I thought you may like these, they are my favorites.
\"O instruct employees is included with any work or delivery made.
Attach a little note saying, "Here's ar
little something for you to enjoy.
\"I do not believe how this is how people remember you and your business.
When your clients talk about you, they'llr
know you're the one who sends that great box of candy.
I just finished reading it andr
it's got some interesting ideas.
\"If you buy large quantities of books, tapes, reports, etc..
, you'llr
find the price you pay is reasonable and the goodwill itr
creates large.
Investing in education customers, and they will give you more business.
Send Christmas messages with a difference- Your Christmasr
card will get lost with dozens of others unless you dor
something different.
It's far easier to create ar
conversation piece by sending a letter with a candy caner
and a bit of Christmas tinsel than to do what everyoner
does.
You can also send a discount card and take the dollar store and tape it on the words: \"This is something you can give your favorite charity or make a child happy.
" That's sure to get morer
attention.
Send a lot of thank you letters to your customers-thank you for everything.
Especially for paying their bills on time.
Thank you for referring them to you, thank them for coming to see you, thank them for giving their business.
What you reward is what you'll get more of.
To reward your customers thank them often.
When's the lastr
time someone thanked you for spending your money with them.
Phone-how with a change in the thank you letter, you or your employees access to phone and thank you in person your customers.
"Hi we really appreciate it.
I just wanted to thank you for the care account as soon.
"
Give your clients recognition- Get photos of your clientsr
at their business along with a written testimonial aboutr
the results and benefits they received by using yourr
services.
Put them in walls and reception.
r
They'll be flattered, and they'll talk to their friendsr
about it.
How can you accept it? Say.
"I'd like tor
get a photo of you and your business along with ar
testimonial if possible.
I want them in our waiting room, where people can see them and to promote business at the same time.
" Who can refuse free promotionr
of their business?
Let your clients in on how you do things- The next time ar
client visits your place of business, show them around.
Explain to them what the different people in your company.
r
When presenting a bill or a quote to a client, itemize whatr
you did.
Make sure you explain why the bill is what it is.
r
You'll find that if you justify your bill to the clientr
with a good explanation, reasons why, you won't haver
problems with unhappy clients who will go elsewhere.
Ther
reason is, you're showing them that you're knowledgeabler
and good at what you do.
More highly thought of you, the more they will trust the advice and services.
Ask your clients for feedback on your performance- The bestr
way to continually improve is to send out Client Feedbackr
forms every 6 to 12 months.
The most useful feedback, just these questions, how we can improve our service to you? What more can we do to help you in your business? What do you like best about our service? What do you least? These answers will help you to focus on areas of interest to clients and provides valuable information about what should be done to improve their services.
Remember, clientr
perception is a reality.
You might think you do a great job.
However, if your clients don't agree, you'll have tor
change or you will lose them.
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I also ask that you r
activate any html links found in the article and in the r
byline.
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.
About the Author
Have you ever wondered, how cane i get money and live a better life?
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