6 Tips To Improved Facebook Marketing
View PDF | Print View
by: Guest
Total views: 35
Word Count: 866
When it comes to social networking there’s little doubt that Facebook is the largest and most influential of the social networks online. It has more than 500 million registered user and, at the time of writing this, the average user is connected to 80 community pages, groups and events. For businesses this means that a Facebook page or other piece of Facebook real estate is a serious way to generate social and viral traffic but only if it is done well.
There are 900 million objects that people interact with which means, first and foremost, yours needs to stand out. It either needs to provide something that others don’t (unlikely given the amount of competition) or it needs to do what it does better than the competition. One of the most common mistakes by small businesses is believing that Facebook traffic is a quick hit; it can take months to build up a decent sized list of fans that avidly read your content but there are some steps you can take to help attract greater numbers.
The Facebook Platform
Fortunately, there is an extensive platform on which you can build unique Facebook pages and interact with existing and potential readers and your business needs to make the most of these in order to generate the best possible results.
1. Be Unique Not Generic
There is a lot of competition on Facebook, virtually regardless of the type and topic of content that you’re providing. Ensure your Facebook page really stands out by creating a unique design. You don’t have to have the standard Facebook page design and you can implement all sorts of features that help your visitors recognise you as a leader in your field.
You can also serve different landing pages to different visitors. For example, fans and first time visitors to your page do not need to see the same thing and Facebook offers the functionality to change these settings. Show a page that encourages non-followers to fan your page, and show the main content to those that have already done so. Offer incentive such as coupons for your products or services, or free resources like Ebooks and other giveaways, to members that have not yet clicked to follow your page.
2 . Use Giveaways
Giveaways have long been and continue to be one of the most effective branding and promotional techniques there is. Ebooks, gift items, and coupons are just some of the Facebook-specific items you can offer to those that are willing to sign up for your Facebook fan page. You can offer regular giveaways to members to ensure that people follow you over time and as an extra incentive for becoming what is essentially a subscribed member of your fan page.
3. Use Competitions
Competitions can generate even more buzz than a giveaway. If you place a financial value on each of your fans then you can calculate a decent prize to give away. It could be one of your own products or services or something relating to one of your partners. Make sure that it is related to the content you offer as well as the products or services that you promote. Competitions can go viral too, so encourage your readers to spread the word with their friends – you can even build this in to the competition by offering extra prize draw entries for each friend referred to your page.
4. Get Personal
Facebook is first and foremost a social network. The fact that it can also be used to help promote your business is an added benefit but users are predominantly on the site because it allows them to connect with others and hunt down content that they are interested in. It is, therefore, a personal experience and your readers will for the most part want to believe that they are dealing with real people. Add a large photo to your Facebook page.
If you organise events or can take photos of your visitors some other way then do so, and tag the people in those photos. It is possible to let readers upload their own photos and tag themselves (I would of course watch this carefully, but it can be a great way to get people involved).
5. Say Thanks
A little “thank you” can go a LONG way. As soon as somebody becomes a fan send them an unobtrusive message thanking them for becoming a fan and welcoming them to the fold. The message doesn’t need to be long and it can be automated, but remember, people buy people, so a little personal touch will go a long way!
6. Don’t Give Up
Don’t be surprised if your Mom and your Sister are your only fans after a few days of adding content and personalising your page. It does take effort to develop a high quality Facebook fan page. Keep posting, keep updating, keep testing, keep evolving, and keep trying – don’t’ give up!
Facebook Marketing
Facebook is the largest social network online having surpassed half a billion users. While competition is fierce, if you can master the art of creating a popular and beneficial Facebook page then you can also master the art of generating social traffic and your marketing message can go viral producing massive returns in the long run.
Happy status updates!
http://www.CelebritySites.com
About the Author
Lindsay Dicks helps her clients tell their stories in the online world using social media powered websites and multi-channel marketing tools. Being brought up around a family of marketers, but a product of Generation Y, Lindsay naturally gravitated to the new world of online marketing. Lindsay began freelance writing in 2000 and soon after launched her own PR firm that thrived by offering an in-your-face “Guaranteed PR” that was one of the first of its type in the nation. Lindsay’s new media career is centered on her philosophy that “people buy people.” Her goal is to help her clients build a relationship with their prospects and customers. Once that relationship is built and they learn to trust them as the expert in their field then they will do business with them. Using Social Media and Search Engine Optimization, Lindsay takes that concept and builds upon it by working with her clients to create online “buzz” about them to convey their business and personal story. Lindsay’s clientele span the entire business map and range from doctors and small business owners to Inc 500 CEOs. Lindsay is a graduate of the University of Florida with a Bachelors Degree in Marketing. She is the CEO of CelebritySites™, an online marketing company specializing in social media and online personal branding. “The biggest mistake people make online is believing that their website is just an extension of their business cards and brochures. That approach is not only old fashion; today it’s a waste of time and money. Your website has to be dynamic, grab attention, tell a compelling story and ultimately convert visitors into prospects and finally into customers. If not, that traffic that you’ve worked so hard to get to your website will move on within 10 seconds, never to be seen again. We help our clients avoid that pitfall to grow their business and their revenue streams.” Lindsay is co-author of the best-selling books, “Big Ideas for Your Business” and “Shift Happens.” She was also selected as one of America’s PremierExperts™ and has been quoted in Newsweek, the Wall Street Journal and USA Today, as well as featured on NBC, ABC, FOX and CBS television affiliates speaking on social media, search engine optimization and making more money online.
Rating: Not yet rated
Comments
No comments posted.Add Comment
You do not have permission to comment. If you log in, you may be able to comment.