Keyword popularity - How to use the Google search box to find your competitive edge.
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Research keyword popularity is the main concern of every network marketer, affiliate marketing, internet marketing and should.
Getting your business or opportunity ranked highly with the search engines requires preparation, planning, and research.
By reading this article you will learn a trick exact keyword popularity research shows that many webmasters are for a particular keyword or phrase that should be of greater importance than the number of competing pages actually found.
If you own a website with Dr.
Ken Evoy's Site Build It is already the best tool for keyword popularity research on the integrated membership.
Brainstorm It is not only the best tool for keyword research but also site concept searches, profitable keywords, content building, monetization, and a whole lot more.
For those who have not had the pleasure of SBI experience, I have to try a cool trick keyword popularity research and its absolutely free.
There are a few basic optimization tasks that need to be done to each web page in order to get ranked well with the search engines.
This is the keyword popularity research 101.
nnYour Specific Keyword Must Be In The Title Be absolutely sure to use your specific keyword or keyword phrase in the title of all your content.
The title of the page plays a very important role.
The search engines give special weight to these words when ranking your page for relevance.
When they return to see the results of researchers from the title page, as you write, like a link to the page.
Its the first impression that people read in the search engine results page so make it compelling.
It must provide some value to potential visitors.
So keyword popularity research lesson number one: Give your visitors a reason to click your link.
Add the specific keyword in the box, when you writing a blog post, Web page or e-zine article, you need to write a description of your item.
Think of your description as an advertisement for your page.
Visitors will not appear on your part, but is it or parts of it seen on the results page of search engines (SERP).
The description is the second half of what searchers see in the SERP.
The title is the first.
Make it interesting and relevant to the article without misleading.
Try to require a request or offer address pain and an entry into a solution.
Don't use up the description box real estate by using your specific keyword more than once and limit the characters to no more than 200 less is better.
Number of keyword popularity research lesson two: write to satisfy a compelling description of both human visitors and search engines.
nnYour Specific Keyword Needs To Be Within The First 90 Characters Of Your Article Body
Some search engines don't use the description in their SERP so your article body must have your specific keyword in the first 90 characters.
There is always safer to include the specific keyword in the body and the description.
The search engines that don't use the description will compose a description from the first 150-200 words of the article body instead.
You can understand why missing this step could be expensive on the results page of search engines.
Keyword popularity research lesson number three: The closest your specific keyword is to the beginning of the article body the higher the search engines score your page.
Then enter your specific keyword in the first sentence of your opening point.
nnCreate Keyword Focused Text Links Within The Article Body The search engines put a lot of emphasis on text links or links that are clickable.
This is not only beneficial to your side, but also for the benefit of the page to link to.
It shows the search engines that you are providing a value to your human visitors by sending them off your page to a relevant site.
Just be sure that the link opens in a new window so that the site still down there waiting to return to your visitors.
For example: a text link that says "click here" won't score your page any points.
However, a text link to learn more telling, as Ken Evoy's Site Build show takes the concerns of building keyword optimized pages points.
Keyword popularity research lesson number four: Include your keyword in a text link once never more than twice.
If you have a website, the easiest way to do this, would have to be at the bottom of the page with a text link that says \"to return to the homepage (whatever your site name).
nnUse Your Specific Keyword In The Article Body Frequently The search engines try to figure out what a page is about.
They do this by focusing on a few tips page.
The placement of your specific keyword in the body copy are the direct hints to the search engines.
This tells them what is the side of.
Search engines have become quite sophisticated at identifying the topic of a page.
You need enough evidence to understand the subject of the page, but many do you get punished.
So the usual rules to good writing apply.
Excellent content writing, using synonyms, related words to help understand and keywords for all generic search engines, what is the side of.
Plus it makes for good reading which pleases both human visitors and the search engines.
What to do with the search term popularity? It has everything to do with it because these are the basic steps to ensure that the site is optimized.
You may want to bookmark this page for future reference so the next time you create new content you can use it at as blueprint.
I\ll show you the keyword search popularity trick I mentioned earlier.
How do you find keywords that you have a chance at ranking for? How many competing web pages is too much? Is there a magic number from the results that you should avoid? How do you find your real competition and is it worth competing for that specific keyword?
These are all excellent questions.
You do this by using your key word / phrase in quotation marks.
Anytime you put quotes around a keyword you are asking the search engines for a direct match.
Want to results without the quotation marks with the words.
In other words, the term internet marketing without quotes would return something like how does internet marketing work.
Here is how to find that the competition really is and decides whether the particular phrase, it is worth pursuing.
We know the title and anchor text needs to contain our specific keyword.
Now we need to know how many Web sites, optimize the same way.
For the purpose of this demonstration lets use the keyword popularity research term learn golf .
Like many other websites that exact phrase in title and anchor text.
We want to know how many pages are trying to rank for this same phrase.
Log on to Google and type in the search box: intitle: \"to learn golf \" inanchor: \"to learn golf \" Sidebar: Be sure to get a space between the first use \" Golf \"and inanchor.
Google tells me that there are 19,500 other pages trying to compete for the same exact phrase in the title and anchor text.
This is the real competition.
Now lets take that same phrase and see what we get without quotes.
This brings back web pages that have the word \"learn \" and \"golf \" in the title and anchor text.
For example: learn how to golf .
Google results are 1.05 million.
Right now all we're doing is getting keyword popularity research information.
The first search with quotation marks is what we are most concerned.
Finally do a straight search on Google.
i.
e.
Learning Golf.
Wow! 85,500,000.
Here's the problem.
The search term in quotes 19,500 has too much competition.
It will be difficult to classify in the top 10 this term.
So the next step is to do a little keyword popularity research tweaking.
Try modifiers to the search term such as: fast, easy, fast, easy, etc..
This is called longtail keywords.
Long tail keywords are phrases consisting of more than 3 words keyword.
They tend to be more targeted so your potential visitors are looking for what you are offering.
is carried out not too long tail away with the more than 6 words.
I prefer the longtail and try to write content specifically targeting 4-5 keyword phrases.
Okay, in quotes: intitle: \"how to learn golf \" inanchor \"how to learn golf \".
Search results 27,700 and another one "learn golf fast".
3 search results.
learn golf fast 1,050,000 Straight search: 185,000,000
The final analysis: The search term learn golf fast in the title and anchor text is a sure fire hit for page 1 on Google.
What is the magic number when using the intitle / inanchor technology? How many pages should the competition? If you are just starting below 100 is better.
The lower the better; this way you will start to build a rapport with the search engines.
Continue to build more content, links, your website, and before you know it, you\ll be able to compete with the toughest keywords.
I don't fret too much about it because I get spoiled by using Dr.
Ken Evoy Site Build It.
The process is foolproof and I know my pages are optimized.
In fact, the manufacturer of block you do not even have access to your title, if the right keywords then created the tool to analyze your page for keyword density to be entered.
A tool like this is worth more than a yearly membership to SBI and I use it for all my content not only content for my website.
About the Author
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