Simply Supplements voted Number 1 in Nielsen study for consumer choice campaign for February 2011
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Simply Supplements, one the UK's leading mail order and online vitamins, minerals and supplement suppliers, have been voted the Number 1 Peoples Pick by members of the public. This recent survey, conducted by Nielsen Media Research, analysed the opinions of 10,000 members of the public to determine the top direct mail campaign. The judging criteria focused on creativity, layout and design, effectiveness, and overall appeal. Consumers were asked to assess different brochures on: likelihood to respond, interest in finding out more, whether they would keep it for future reference, whether they liked the company or brand more, and whether they would show it to their friends. The survey found that "some 50% of recipients said they were 'likely to respond' to the Simply Supplements brochure, while 25% said they would 'show it to friends/family' and 25% said they 'liked this brand/company more now'". The consumer feedback also credited Simply Supplements for the use of informative text and creative imagery throughout the campaign to both educate and intrigue the readers.
The focus of this successful brochure campaign saw Simply Supplements raising awareness of Februarys National Heart Month. As part of their support Simply Supplements featured information on how to get involved and launched their 'Huge Heart Savings' campaign offering up to 40% OFF normal prices on selected supplements within their healthy heart range. Their brochure showcases Simply Supplements comprehensive and ever-increasing range of vitamin and mineral supplements, with over 150 different products available for same day dispatch.
This survey saw Simply Supplements competing against other direct mailing companies from across the UK, and ultimately rated ahead of companies including the Bluefin Group 50 Plus motor insurance, Churchill Insurance, Age UK, LV Group and Haven Leisure Ltd. The study, from one of the UKs leading media research companys, provides comprehensive results that place Simply Supplements firmly ahead of the field. Ann-Marie Ivanova, Marketing Executive at Simply Supplements, responded to the feedback; “We are immensely proud of this news. This gives credit to the extensive research that occurs behind the scenes and reinforces the importance we place on consumer insight in continuing to meet and exceed the intricate needs of our customers. Our aim has always been to provide an informative customer-led service that focuses on the highest quality whilst ensuring unbeatable value for money." Ann-Marie added that "we value this esteemed survey greatly because it demonstrates that our brand resonates these important qualities with our valued customers."
In addition, when it comes to value, Simply Supplements really do appear to be leading the field, with their Buy One Get One Free sale and an exclusive 'Lowest Price in the UK' Guarantee where they offer to refund the difference plus 10% with their 'Price Match promise'. Simply Supplements also offer free nutritional advice for those who require further assistance, which puts a further focus on their dedication to the highest standards of customer service.
With years of experience working to meet their customers needs and demands, the results of this study continue to affirm Simply Supplements dedication to customer satisfaction. If you wish to take advantage of the fantastic deals they offer visit the simplysupplements.
About the Author
Simply Supplements is one of the UK’s largest vitamin and supplements supplier online offering high quality products, ranging from omega 3, cod liver oil to glucosamine. For more information please visit www.simplysupplements.net.
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